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Of Things Past

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Bachelor of Fine Arts Senior Thesis project at SUNY New Paltz.

Of Things Past is a speculative brand identity project inspired by Marcel Proust’s idea of involuntary memory. The project is an homage to this phenomenon; a product designed to exalt the scent memory. Each package is inspired by the story of an anonymous respondent, and the scent that the story relates.

Packaging Design
Art Direction
Spatial Design (Pop-Up)

 
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