Anheuser-Busch asked Noun to introduce their latest brand, Noonshine to the world at the Voyage Music Festival headlined by Khalid, Quinn XCII, and Two Friends in South Carolina.
Agency: Noun
Inspired by the brand’s mission to go “beyond reality,” Noun created an immersive brand experience, taking over the festival’s Super VIP section with a fully branded bar and sampling buildout that prepared festival goers for an otherworldly takeoff. The activation included a VIP “departures” lounge with stage views, branded merch giveaways, and immersive photo experiences for both VIP and GA audiences.
