Uniqlo asked noun to come up with an experiential concept to preview the launch of their Fall/Winter 2023 Lifewear collection for media and influencers.
Agency: Noun
To showcase the full range of the collection and demonstrate its performance in the elements, we recreated the sounds, smells, and temperatures of the seasons, from the changing leaves of early Fall to the cold and crisp white landscapes of Winter.
Along the way, guests were able to wear the new Uniqlo collection in the weather it was intended for and capture unforgettable content in our immersive seasonal rooms.
