300 West is an elegant new building by Issac & Stern with thoughtful and luxury designs by Paris Forino, this luxury condominium reimagines uptown from a West Harlem vantage. Fostering an upscale luxury lifestyle, with exceptional finishes, expansive spaces and a robust amenities package that exceed the expectations of an uptown Manhattan building.
Agency: Sideways NYC
Brand Identity
Art Direction
Photography
Website Development
Marketing Campaign
Event Collateral
Out-of-Home & Signage
In a nod to the classic elements that easily complement an architecturally progressive building, the visual identity balances a modern, high-style extended sans-serif with a minimal logomark. Three entwined C’s reinterpret the Roman Numeral CCC (300) for a simple, bold mark that allows us to complement a subdued design language with expressive gestural illustrations.
