Brand identity for One Huron, a new real estate project designed by Morris Adjmi on the Greenpoint waterfront.
The identity is a contemporary system directly informed by the angles of the building’s facade.
Brand Identity
Art Direction
Collateral
Website
The logomark is a highly architectural, elegant “1” letterform that can be read as an angle of the window facade or an arrow pointing to the waterfront. A muted color palette is contrasted with black & white imagery, paired with a dynamic and considered use of pattern.
The pattern is a simplified architectural form, referencing the unique windows and facade of One Huron. It can be scaled in various ways, and works as a dynamic decorative element in the brand system.
