A cutting-edge residential tower in San Francisco, Mira is a luxury tower twisting up 40 stories. The architecture challenges the norm, with fanning bay windows that pay homage to the city’s history and a spiraling silhouette. Mira marks the evolution of architecture and design in San Francisco, a result of two dynamic forces – Tishman Speyer and Studio Gang.
The logo and underlying grid system references the architectural angles of the building, and textural details, enhancing the contrast in materials and reflection found on the exterior.
Agency: The Seventh Art
Market Research
Brand Strategy
Brand Identity
Brand Collateral Video
